Cheerleaders, Manchester

Oneness Project

BBC One is the nation’s favourite channel and has its finger on the pulse of a fast changing modern Britain. We decided to celebrate this by commissioning Martin Parr, one of the most celebrated documentary photographers of our time, to create idents from a series of portraits that represent the rich diversity of communities living in the UK today. ‘Oneness’ is an ongoing collaboration that reflects BBC One’s role in bringing the nation together with unmissable programmes and events and celebrating all the things we share and have in common.

Cheerleaders, Manchester

Oneness | BBC One

Swing Dancers | County Durham