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OVERVIEW: The campaign celebrated everything that is funny, niche and plain bloody brilliant about Radio 1. The TV campaign championed the Greg James Breakfast Show.
DIGITAL OUT OF HOME (DOOH): The DOOH supported all other shows on Radio 1 including the Live Lounge, Live Music, The Weekend and gets us excited about going home with Grimmy everyday. The DOOH can be seen in shopping centres, universities, tube, train and rail stations and even chicken shops all over the UK.
SOCIAL: The paid social campaign is witty thumb stopping content found in your feed.