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Another brilliant BBC One drama, we created the campaign with support from TV, Out of Home (D6’s, Bus T-sides and 48s) and paid social media.
The campaign played on the duplicity of the main character Raza as he adjusts to his new role. The copy of the X-tracks played on this: He’s Innocent, Afraid, Blackmailed, Trapped - and everything in between.
Nobody likes a snitch. Unless they’re the good guy.