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To help teenagers revise for their GCSE’s CBBC created the Bitesize App.
A launch campaign heavily routed in the digital world which worked effectively online and on TV to reach our target demographic. Supported by social assets gave it leverage with users interacting with the advert and how it made them feel. The Bitesize App and the advert proved that CBBC truly understands how teenagers feel at a stressful time in their lives.